In another sign of the gaining prominence of electronic cigarettes, the vaping devices recently lit up the nighttime with a paid promotion on CBS’ SuperScreen in New York’s Times Square.
The short ad seen in the video below was paid for by the National Vapers Club, a voluntary education organization consisting largely of vapers…the short ad was sponsored to help educate the public on the availability and benefits of e-cigarettes.
NVC’s message intention was to convey to smokers that alternatives are available.
“Our message is simple: Now smokers have a choice,” says NVC member Nathan Dunn.
“Without access to e-cigarettes, many of our members may return to smoking tobacco cigarettes. Some surveys show that over 80% of e-cigarette users felt that if the product was unavailable they might go back to smoking tobacco,” says Spike Babaian, president of the National Vapers Club.
“Many of our members quit smoking tobacco because their doctors told them their health depended on it,” says Spike.
Many of NVC’s members are former smokers.
While much back and forth has gone on over regulation of these devices, the FDA recently decided it would not appeal a federal court ruling ordering the agency to classify the devices as tobacco products rather than ‘drug delivery devices’….regulating e-cigs like this would have severely curtailed their availability.
In the original ruling, Judge Leon opines “… FDA cites no evidence that those electronic cigarettes have endangered anyone. Nor has FDA cited any evidence that electronic cigarettes are any more an immediate threat to public health and safety than traditional cigarettes, which are readily available to the public.”
But some states and localities have placed rather draconian restrictions on the use of these devices that emit vapor similar in composition to a fog machine.
Many of our customers are smokers looking for an alternative. While quitting is the best option for your health, e-cigarettes may present a good alternative that’s not so damaging.
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