Archive for the ‘Vaping News and Insights’ Category

Step Into Spring Cleaning Season by Switching to Vapor Cigarettes

Friday, April 5th, 2013

Spring has arrived, which means that it’s time to break out those rags, cleaners, and carpet scrubbers to get rid of the dirt that has accumulated all year long. And one type of grime you shouldn’t ignore is cigarettes.

Remnants of smoking cigarettes in the home can get virtually anywhere—carpet, furniture, upholstery, chimney, ducts, and even in the walls.

Smoking not only wreaks havoc on your body, but also your home. Here’s how:


There is a reason why realtors typically have a difficult time selling a house with previous owners who were smokers. Unfortunately, for those who don’t smoke, or do not like the smell of smoke inside the home, the odor of cigarettes indoors can linger for months, or even years later.

If you are walking in a park and pass by a person smoking a cigarette, chances are the smell of the smoke will be unmistakable. Now just imagine that odor contained in a closed room over an extended period of time. As you can probably guess, the concentrated odor is extremely difficult to remove, usually requiring the help of a professional odor remover. Even then, residual smell can persist.


The tar and ash from cigarette smoke is a primary contributor to the lingering odor, and it leaves behind a layer of dust. Ash trays scattered around the home is helpful in reducing the buildup of dust and debris. However, not all of the ash from the tip of a cigarette will make it into a tray, and piles of ash tend to billow up easily, further spreading debris throughout your home.

Also, as you smoke, tiny grains of ash are falling from your cigarette and down into the recesses of your carpet or rug. Over time, this ash accumulates, causing odor and stains that are difficult to remove.

Health and Safety Danger

Aside from house hygiene, smoking is also a danger when done in the home. Just the odor of cigarette smoke can be a health hazard to you, your family, and guests. According to the Action on Smoking and Health (ASH) organization, “If you can smell it, it could be killing you! And even if you can’t smell it, many of these cancer-causing chemicals can never-the-less be entering your lungs.”

Cigarettes are not only a danger to personal health, but safety as well. Smoking-related fires kill an estimated 900 people every year, and an additional 2,500 people are injured, including children and nonsmokers.

There are hundreds of flammable materials in a modern home, and just one slip up can result in a fire. People who smoke in bed are especially at risk of setting a fire, since they have a higher chance of falling asleep and dropping the cigarette while it is still burning.

Keep Your Home Clean with Vapor Cigarettes

Give your house (and body) a deep cleaning this spring, and switch to vapor cigarettes. Electronic smoking offers a safe alternative to satisfy nicotine cravings and retain the comfortable habit of smoking, without exposing your home to dirt, grime, odor, and toxins.

Instead of smoke, vapor cigarettes emit harmless, odorless water vapor, which evaporates in the air, leaving no residue or film on your furniture, carpet, or clothes.

Plus, vapor cigarettes come in an assortment of flavors, from sweet to natural tobacco, giving you the option of customizing your experience. Who knew cleaning could be so enjoyable?

If you haven’t already, browse through our online store and order a vapor cigarette. Try it out. Your body and your home will thank you.

Latest News on FDA Restriction: April 2013 Deadline Looming Closer

Friday, March 29th, 2013

April 2013 is expected to be a pivotal month in deciding the future of e-cigs.

After years of vapor smoking advocates and the FDA (Food and Drug Administration) battling back and forth about the regulation of e-cigs, it appears that a decision will finally be made—and soon.

Last December, the FDA submitted a long-awaited document to the White House, outlining the federal government’s stance on new regulations in the coming year. Among the topics mentioned in the proposal was e-cigs, in addition to cigars, pipe tobacco, hookah, and other tobacco products not currently under FDA control.

As of now, the FDA is responsible for regulating regular cigarettes, smokeless tobacco, and cigarette tobacco, but whether or not they intend to expand their authority to encompass e-cigs is unknown. What is known is that the FDA has made it explicitly clear that they intend to play a larger role in e-cig regulation in the coming years.

The proposed policy change submitted in December called for the updated regulations on tobacco products to take effect in April 2013, and many e-cig companies and vapor smokers are waiting eagerly to see what the new rules mean for e-cigs.

Opponents of FDA regulation

Those against FDA regulation worry that this new policy will ultimately destroy the vapor smoking industry. The fear is that crushing taxes and strict rules would overburden the burgeoning industry.

In a forum discussion on, one vapor smoker commented, “If this action does not completely destroy the industry on its own, this would be the first step in an all out attack on your ability to use electronic cigarettes. A ban on internet sales and significant taxes would almost surely follow.”

Opponents also argue that regulating e-cigs like regular cigarettes is a mistake, since they don’t burn tobacco or produce toxic smoke.

The Tobacco Analysis blog gives 5 reasons why FDA regulation is bad for vapor smokers and the e-cig industry:

1. Safer and more effective products would be prevented from entering the market

2. New rules could eliminate many current products from the market

3. New policies could cause massive confusion and create black market selling

4. More companies would hide facts from their customers to adhere to new rules

5. Companies would be unable to tell the truth about the benefits of their product as a way to reduce or quit smoking.

Supporters of FDA regulation

In contrast, advocates of federal regulation of e-cigs claim that bringing vapor smoking under the authority of the FDA will allow more extensive scientific studies to be done on the safety of e-cigs, as well as prevent scams and illegitimate companies from conning vapor smokers.

Future of E-cigs

Whether FDA regulation will prove to be positive or negative for the future of e-cigs is likely to be determined in the year ahead. Until then, all eyes look toward the FDA to see what their next move is.

Stay tuned to the Modern Vapor blog to get the latest news concerning vapor smoking legislation.

Electric Cigarettes are “Here to Stay”

Friday, March 22nd, 2013

Out of Winston-Salem, North Carolina, deep in the heart of tobacco territory, has come a report that electric cigarettes are expected to be around for a while.

In February, the Winston-Salem Journal published an article by author Richard Craver, who argued that the evidence is overwhelming that electric cigarettes are not just a fad, but here to stay.

In his piece, Craver states the facts and numbers about the vapor smoking industry in recent years, such as:

  • The Tobacco Vapor Electronic Cigarette Association estimates that there are currently around 2.5 million users
  • Electric cigarettes sales in 2012 were an estimated $500 million, according to the executive director of SmokeFree Pennsylvania, Bill Godshall, who is responsible for monitoring the tobacco industry
  • $1 billion in sales is expected by analysts within a few years

Another recent study by Wells Fargo supports Craver’s hypothesis that electric cigarettes are here to stay. Visit the Modern Vapor Knowledge Center to read about the Wells Fargo survey and the future of electric cigarettes.

Referencing the recent surge in vapor smoking around the world, Stephen Pope, chief global market strategist for Cantor Fitzgerald Europe, said, “This is a wonderful story of an industry that in another 10 years could have gone the way of the dinosaurs, but will not because science/innovation has been fashioned to fulfill consumers’ desire and demand.”

Craver also mentions the impending FDA restrictions that are expected in the coming months. How it will affect the vapor smoking industry will ultimately have a significant influence on the future of electric cigarettes.

Analysts predict that although the industry is expanding, and quickly, it will still take years for electric cigarette sales to challenge traditional cigarettes. But in the meantime, more and more tobacco companies are joining the vapor smoking movement, creating the possibility of a “snowball effect” for electric cigarette sales.

“It took some time for the big boys to move in the e-cigarette direction, but they all are,” said Scott Ballin, past chairman of the Coalition on Smoking or Health. “The e-cigarette market is obviously evolving rapidly as more and more companies, both mainstream and new entries, get into the market place.”

These big players are now starting to invest in electric cigarettes, which may spark more interest in vapor smoking from other large corporations, but this also brings with it a new set of problems. Tobacco companies still make around 99% of their profit by selling traditional cigarettes, so they have little incentive to invest in high-quality materials for manufacturing electric cigarettes.

Electric cigarettes are cheaper for vapor smokers in the long run, meaning less profit for tobacco companies. If one more vapor smokers means one less cigarette smokers, then why should tobacco companies endeavor to create reliable electric cigarettes that will cause their cigarette sales to drop?

The only way to ensure that you are getting the best value for your money is to buy electric cigarettes online from a company who specializes in vapor smoking.

At Modern Vapor, we are fully dedicated to producing the very best in vapor smoking, so check out our selection of electric cigarettes, accessories, and flavors today.

The Free Trial E-cig Scam: What it is and How to Avoid it

Friday, March 15th, 2013

“You must act now!” “You’ve won a free cruise!” “You can’t afford to miss this offer!”

You’ve probably seen these words, or others like them, pop up on your computer screen in bright colors and flashing lights, trying to convince you to click a button. Most of these ads are scams, and many people know it. But there are also more subtle scams that millions of people fall victim to every year, including the free trial e-cig scam.

The particularly unfortunate aspect of e-cig scams is that people who are tricked by them are likely to be put off from switching to e-cigs in the future, instead sticking to their toxic cigarettes.

Here is how the free trial e-cig scam essentially works:

  • A new vapor smoker sees an advertisement or website promising a free e-cig.
  • The user signs up for the trial and is obligated to give their credit or debit card information.
  • The e-cig comes in the mail. In most cases, the device is extremely poor quality or faulty in a number of ways, and the e-liquid is shoddy.
  • In time, the vapor smoker notices that money is being drafted out of their account, and they are being billed every month for refills.
  • The user tries to get hold of the e-cig company, but is unable to.
  • Instead, the vapor smoker contacts their bank, but the bank is unable to step in to prevent an authorized direct withdrawal from the account.
  • The vapor smoker is forced to cancel their credit or debit accounts and get new ones to stop the e-cig company from withdrawing money from their account every month.

There are also other variations of the free trial scam that trick vapor smokers into paying. For example, a company may offer a free month-long trial, but after accounting for the time it takes to mail the supplies, the user only has a few days to test it out.

If they do manage to get the e-cig in time, the company will be virtually impossible to get in contact with to ask for a return address and cancel the subscription, forcing the vapor smoker to pay for the next month’s supplies.

Avoiding a scam

The best way to avoid a scam is by doing a little research about the company you are thinking of purchasing e-cigs from, to ensure that they are a reputable and safe dealer. You can do this in several ways.

The first method of making sure an e-cig company is legitimate, and not a scam, is to use a search engine. Tools like Google, Yahoo, and are great places to start in choosing an e-cig retailer because you can read reviews and check to see if others have posted positive or negative comments about the company.

The second way to evaluate an e-cig dealer is to ask other vapor smokers. Facebook and other social media sites are ideal for finding out if any other users have bought e-cigs from the company and what they thought of them. Vapor smoking discussion websites, like E-Cigarette Forum, are also great opportunities to ask fellow e-cig users about specific companies. Simply post a question, and wait for responses.

And lastly, to feel confident that you aren’t falling for one of the many e-cig scams out there, consider Modern Vapor e-cigs!

We provide competitive values, great selection, and most importantly, quality e-cigs and dedicated customer service that make us one of the top dealers in the e-cig industry—no obnoxious ads or empty promises.

Terminal Woman Opens Electronic Cigarette Store

Friday, March 8th, 2013

On February 26th, a Lincolnshire news website reported on a new electronic cigarette store that recently opened up in Boston, Massachusetts.

Why did a news group in the U.K. publish an article about a couple opening an electronic cigarette shop in America? Because the owners, Chris and Camilla Bowman, have a special story to tell.

The Bowman’s life was turned upside down when Camilla was diagnosed with breast cancer only a week before their wedding in England. The newlyweds visited America for their honeymoon, where they first encountered electronic cigarettes.

Chris and Camilla were both avid smokers, but as soon as Camilla was diagnosed, they decided to give up cigarettes for good. Chris switched to electronic cigarettes because it offered the pleasure and habit of what he was used to, but without the 4,500 toxic chemicals which would only worsen his wife’s cancer.

“I stopped smoking as soon as I found out I had cancer,” said Camilla. “Electric cigarettes helped Chris to stop smoking.”

Now, two years after Camilla was first diagnosed, her cancer has spread to her brain and liver, and doctors have only given her a matter of months to live.

But rather than just sit and wait as the months tick by, edging closer to his wife’s death, Chris decided to be proactive and help others quit smoking so they aren’t being exposed to the thousands of carcinogens his wife fell victim to.

“I’m very passionate about this,” said Chris. “It’s about much more than just making money—I want to help people to stop smoking.”

His new company, Diamond Vapours, just opened their sixth store in Boston. The report published in England has received worldwide attention in the electronic cigarette community, including the E-Cigarette Forum—a central discussion board for vapor smokers.

The reason Chris and Camilla’s touching story has spanned the globe is not just because it is about smoking, but because theirs is a story about love and empowerment in the face of tragedy.

And now, Chris and Camilla seek to empower their fellow smokers to make a choice that can be beneficial to their future by switching to electronic cigarettes.

We encourage you to browse through our online store to shop for an electronic cigarette that fits your lifestyle.

Fox News Investigates E-cigarettes

Thursday, February 28th, 2013

Dr. Keith Ablow, a certified psychiatrist and member of the Fox News Medical A-Team, recently published an article looking into the claims made by vapor smokers that e-cigarettes were a positive and viable alternative to smoking, and found that, from a medical standpoint, they actually are.

Of course, we at Modern Vapor, and hundreds of thousands of vapor smokers around the world, already know that e-cigarettes really work, but this new report—along with many others that have surfaced in the last few months—brings third-party creditability to what we have experienced in our own lives.

“Since many of my patients have reported using electronic cigarettes to successfully stop smoking, I now recommend the devices to anyone who has tried to quit smoking cold turkey and failed,” said Dr. Ablow about vapor smoking. “And I think it is time that other doctors do, too.”

But how do e-cigarettes help exactly? According to Dr. Ablow, the benefit of vapor smoking is two-fold.

Physically, smokers who switch to e-cigarettes may notice a small adjustment in taste, but their body will experience and even greater change—the absence of over 4,000 toxic and carcinogenic chemicals. Without the smoke and tar which comes from burning tobacco, e-cigarettes are the obvious choice when it comes to finding a healthier alternative to smoking.

But arguably even more important is the fact that e-cigarettes are psychologically beneficial as well.

On the topic of using e-cigarettes to quit smoking, Dr. Ablow writes, “They are good enough to substitute for real cigarettes, but they aren’t good enough to become an addiction, in and of themselves.”

He uses the example of food addiction to clarify his point, saying vapor smoking is comparable to a low calorie snack—it fills you up enough to avoid eating too much of the unhealthy, addictive foods, but isn’t compelling enough to become addictive itself.

Plenty of vapor smokers would disagree with the doctor on this point, arguing that the customizability of e-cigarettes and the many e-liquid flavors create an alternative to smoking that is indeed just as, if not more, compelling than traditional cigarettes.

But what vapor smokers and Dr. Ablow can both agree on is that e-cigarettes are a better alternative to smoking than nicotine patches and gum, because it so closely simulates the habit of traditional smoking.

The distinct advantages and health benefits e-cigarettes give to smokers trying to quit once and for all is the common ground.

“What no one seems to argue about is that electronic cigarettes…are not nearly as dangerous as smoking real cigarettes,” says Dr. Ablow.

He goes on to call for in-depth medical research to evaluate the effects vapor smoking has on the human body. If the tests support the product’s health claims, as Dr. Ablow thinks they will, then he suggests that it would be wise for insurance companies to offer e-cigarettes to their smoking policyholders for free.

Read the entire article on, or ask Dr. Ablow himself about what he thinks of e-cigarettes at

7-11 is for Slurpees, Not E-cigs

Friday, February 22nd, 2013

There is a reason they’re called convenience stores. It’s just so darn easy to run up to the local gas station or c-store, fill up your car, and grab a hot cup of coffee or the ever-desired Slurpee while you’re at it. Gas stations offer convenience and selection—as long as you are looking for junk food and energy drinks.

Or take traditional cigarettes for example. Behind the counter of most c-stores stands a towering wall of any and every brand, flavor, and type of cigarette you could possibly want. But as is the case most of the time, what goes for traditional cigarettes does not necessarily go for e-cigarettes.

For starters, c-stores that do sell e-cigarettes typically have a poor selection. Although progress is being made on e-cig availability—over 80% of gas stations offer customers at least one option of e-cigarette, according to one survey—it still remains difficult to find a consistent brand in different stores, and few places stock more than two or three products.

If bad selection doesn’t discourage you from buying e-cigs in c-stores, than maybe talking about price will. Since e-cigarette supplies are limited and the market for them isn’t as large as traditional cigarettes yet, gas stations often charge double the price than what they cost online.

Gas stations make huge money on selling traditional cigarette, and since one more e-cigarette user equals one less smoker, there isn’t much incentive for them to attract e-cig customers with low prices. They know they can’t compete with online prices.

Lastly, the products that c-stores sell are often bad quality. There are over 250 e-cig brands on the market, and more being created every year, leaving plenty of room for low-grade e-cigarettes. Many investors see the growth of the e-cigarette industry and are just trying to get a piece of the action—profit is the main aim, not quality. In c-stores, you don’t know which you are getting.

The answer to where you should buy your e-cigarettes is simple: the internet. Not only is shopping for e-cigs online cheaper, but it provides more selection and better quality. You also get the opportunity to do your own research about which e-cig you want or contact an expert, rather than relying on an inexperienced clerk.

And buying e-cigarettes online is more convenient than a convenience store. You don’t even have to leave the couch!

So leave the gas stations and c-stores for when you need to fill up your car, or you crave that icy-cold Slurpee.

Order your e-cigarettes online for the best quality and prices, or check out this recent article to learn more about buying e-cigs in convenience stores.

International Perceptions of E-cigs

Friday, February 15th, 2013

Look on the back of a picture frame. Or the bottom of your children’s toys. Or even the tag on your pillows, linens, and clothes. In most cases, you’ll find the small black words “Made in,” followed by one of many foreign countries—usually an Asian one.

We live in a global marketplace, but it has not always been so. When the first e-cigs came out of China in 2003 and its popularity spread throughout the U.S.—thanks mostly to the use of internet sales—it signified a new era in global exchange. No longer could countries prevent their citizens from being introduced to products from the other side of the planet.

A new survey by researchers from the U.S., United Kingdom, Australia, and Canada, examined, for the first time ever, international awareness, use, and perceptions of Electronic Nicotine Delivery Systems (ENDS). As lead investigator of the survey Richard O’Connor, PhD, at the Department of Health Behavior in Buffalo, New York, explains, “We were not aware of any studies to date that examined cross-national patterns of ENDS use. No studies have examined use in markets where ENDS are nominally banned.”

ENDS are banned in Australia and Canada, so researchers were curious to see how the perceptions of devices like e-cigs differed from America and the U.K., where they are allowed, albeit restrictively. Among the more fascinating finding were:

  • E-cig awareness ranged from 73% in the U.S. to 20% in Australia. (E-cigs are banned in the Australia and legal in America)
  • People 18 to 24 years old, non-minority populations, and people with higher incomes generally had greater awareness of e-cigs
  • 16% of respondent had tried e-cigs
  • More than 70% of respondents said that e-cigs are less harmful than tobacco cigarettes
  • More Americans perceived e-cigs as harmful than British people
  • A majority of respondents agreed that if e-cigs are less harmful than traditional cigarettes, it would be illogical to ban them (since tobacco products are still legal)

As far as the reasons people around the world use ENDS such as e-cigs, the survey found that nearly 80% of respondents said they believed ENDS were less harmful than tobacco smoking, and 85% of respondents also said that they used ENDS to quit smoking. Other popular reasons for using e-cigs included being allowed to use them where smoking is prohibited, and smoking fewer cigarettes.

The significance of this study to e-cig users and the industry cannot be overstated. For one, the high percentage of e-cig awareness in countries that ban them altogether, demonstrates that internet sales is promoting the product effectively and will no doubt continue to do so in the coming years.

But also, even though e-cigs are not marketed as a smoking cessation aid—like nicotine gum or patches—the survey found they are frequently being used for this purpose by many people around the world. Because the long-term health effects of ENDS are still being studied, e-cig companies advertise their product as an “alternative” to tobacco smoking, but it seems that many smokers are using e-cigs as a healthier replacement of traditional cigarettes and a way to quit smoking altogether.

Dr. O’Connor summarizes the importance of the survey’s findings by saying:

This study represents a snapshot in time of the use of ENDS from mid-2010 to mid-2011. As the market evolves, awareness, trial, and use of ENDS is likely to increase. If credible evidence can be provided to regulators, through independently researched, well-controlled studies, that ENDS reduces the number of cigarette smokers and does not attract use among nonsmokers, then the net public health effect is likely to be positive.

The survey is scheduled to be published in the March issue of the American Journal of Preventative Medicine, but is available for early release viewing online, which has already got the medical and scientific communities talking about the international perceptions of ENDS, and what this means for the future of e-cigs.

Read our blog to learn about further studies being done on e-cigs, and check back for updated information on how this new data on the global awareness and use of e-cigs is impacting the future of the industry.

Clearomizers: The Next Step for Electronic Cigarettes

Thursday, February 7th, 2013

In 1975, IBM invented the world’s very first “portable” computer. (It weighed 55 pounds and had a 5 inch display. Good luck trying to carry that to your local coffee shop.

Thirty five years later in 2010, Apple introduced the iPad, the world’s very first consumer tablet—improving the speed and performance of IBM’s original model, and making it significantly less bulky and putting a smarter, more accessible computer in the consumer’s hand.

And while we still don’t have hovercars, the automobile industry has come a long way since Henry Ford’s day, with many new cars now equipped with GPS and Google’s self-driving vehicles being tested and perfected every day. Technology is continually pushing forward the threshold of what we think is possible and establishing the new normal.

In the already innovative industry of electronic cigarettes, the new normal has emerged which promises to be the future of vapor smoking—a device called the clearomizer.

The very first electronic cigarettes featured cartridges and atomizers, which were soon replaced with a more efficient combination of the two, known as a cartomizer. Now, the clearomizer, or “clearo” as it’s being called, is replacing the cartomizer as the most user-friendly and effective way to vapor smoke.

How a clearo functions is similar to a cartomizer. Much like a Tiki torch, the clearomizer’s wick absorbs the liquid—in this case nicotine—and when the user takes a drag on the electronic cigarette it triggers the battery to release voltage which travels to the wiring twisted around the wick. The voltage heats the nicotine-saturated wick and turns it into vapor, which is inhaled by the user through the mouthpiece.

The main noticeable difference between the new clearomizer versus the cartomizer is the clear outer shell that allows the user to see the amount of nicotine left in their electronic cigarette. Knowing when you are low on e-liquid used to be a guessing game, or require you to disassemble the device to check, which can be a hassle. With the clearomizer, it’s easy to see when you are running low (no disassembly required), and just as easy to refill.

Clearos also improve on the usability of cartomizers by allowing users to replace the atomizer without tossing out the whole thing. With cartomizers, once the heating element burned itself out, user’s would have to replace the whole cartomizer, since it all came as one device—mouthpiece, cartridge, nicotine tank, etc.

Clearos on the other hand separate the heating element from the rest of the device, making it easily replaceable when it burns out, without having to get rid of perfectly functioning parts. This makes clearomizers a cheaper and easier innovation.

As far as the taste goes, vapor smoking with a clearomizer provides a stronger and smoother throat hit than older electronic cigarette technology, and lasts longer than cartomizers and atomizers that use a fiber filling.

And the best part about clearomizers: there’s no learning curve that all-to-often comes with new technologies. Users can vapor smoke with a clearomizer the same way they would with a cartomizer, and refilling the nicotine liquid is a simple three step process:

Sandra Kaeo, the CEO of Modern Vapor, Inc, feels confident in the future of clearomizers as the next big thing to vapor smoking, saying, “Clearomizers are the next logical step in the progression of e-cigarette technology.”

Every day scientists and inventors work to create technologies that challenge what we think is possible. Innovation is a window into the future, but, in a way, it also brings the future to the present. With electronic cigarettes, clearomizers offer users the future of vapor smoking now.

Check out the new normal of vapor smoking today by shopping for electronic cigarette clearomizers in our online store. Or learn more about clearos in our knowledge center.

Troubling New Statistics on Smoking in 2013: A Problem for Men and Women

Tuesday, January 22nd, 2013

For years we’ve heard about the dangers of smoking cigarettes and the health consequences that go along with it. In fact, we’ve heard it so often, for so long, that many people assume tobacco smoking has faded out of popularity.

In a way, that’s true—between 1965 and 2010 the frequency of American adults smoking fell from 42% to 19%.

But what is deceiving about this statistic is that there are still 30 million people worldwide who start smoking each year. If it continues at the current rate, smoking will kill an estimated 1 billion people by the end of this century, compared to 100 million in the last.

Despite all of the regulations and smoking bans scattered across the country, traditional cigarettes continue to take millions of lives every year, and new statistics have cast a fresh, but disturbing light on the current trend in smoking.

On January 24th, the New England Journal of Medicine published their study of smoking hazards in the 21st century and the benefits of quitting. The research quickly received national media attention—CNN, Consumer Affairs, and BBC news, to name a few—which has people everywhere reexamining the dangers of tobacco cigarettes.

Among the more disturbing findings were:

  • Quitting smoking by the age of 40 reduces the excess risk of death by 90%
  • Habitual smoking takes an average of 10 years off life expectancy
  • The rate of mortality was 3 times higher for smokers compared to nonsmokers
  • Out of the 216,917 adults who participated in the study up until 2004, 7,479 men and 8, 236 women died within 7 years—over 7% of the participants. (And this does not include related illnesses.)

Now, you may ask, “What’s so special about this study?” Research and campaigns showing the risks of traditional smoking have well-outnumbered tobacco industry advertisements for over a decade. Don’t we know everything there is to know about tobacco? The lines have already been drawn, and people have already chosen sides.

For one, the study provided new data showing that women are picking up the habit earlier and smoking more than ever before. The consequence? Women now match men in the number of premature deaths caused by smoking. Not only were women found to be smoking as much as men, but researchers also discovered that they were less likely to quit smoking than their male counterparts.

Unfortunately, the one place we do not want gender equality—tobacco’s rising death toll—has attained it. As the researchers of the study put it, “…in relative terms, ‘women who smoke like men die like men’.”

Although breast cancer gets all of the attention from women’s health groups, lung cancer continues to rank higher on the list of leading causes of death in American women. The hope is that this study will shed new light on the devastating effect smoking tobacco has on women’s health.

Secondly, this time around, smokers have a viable alternative. Before, when the first wave to ban and restrict tobacco smoking emerged after people found out how harmful it was, smokers were given an ultimatum—quit cold turkey or be shunned.

This didn’t leave very good options for smokers, and the divide between the two sides grew. Separate areas were created for smokers, one group took over restaurants and other porches and patios, and wary glances were exchanged between the two.

With the development of the e-cigarette—a reusable, battery-run cigarette that vaporizes nicotine and emits harmless, odorless water vapor instead of smoke—the two sides have become blurred once again.

E-cigarettes allow vapers and nonvapers alike to live intermingled as they once did—in fact, better than they once did (without tar and smoke). This growing, new trend is turning the smoking world upside down, and leaving smokers to ask why they should submit themselves to such troubling statistics in light of an alternative that allows them to continue the habit while improving and lengthening their quality of life.

There are not very many cons when it comes to e-cigarettes, and lots of pros. Health experts around the country are hoping that this new study will stick with the American public in conveying how dangerous it is to smoke tobacco. Our hope is that e-cigarettes are doing their part to make that dream a reality.